Content · Community · Culture
LeLe MartinContent Strategist + Community Builder
Building communities people want to join and content they want to share.
I understand community from both sides of the screen. I'm the strategist building the ecosystem, and the person creating the content and earning the trust.
I'm LeLe Martin, a content strategist and community builder. I founded and led WAGS Redefined, an owned platform spanning social, digital, print magazine, newsletter and live events. I grew a 20K organic following there and worked with brands including the NBA.
One thesis runs through it all: turning audiences into communities, members into advocates, and real people into credible content.
Five moments that built this work
The long story, short
Tap a moment to read it.
Platforms change. People are the strategy.
Across sports fans, athletes, clients and my own audience, the work has always come down to the same skill: understand what people actually care about, then build the content and experiences that bring them closer to the brand.
Content and community aren't two departments. They're the same engine.
Featured case studies
Four angles on the same skill
Owned platform · Hero case study
WAGS Redefined
Building an owned platform around an underserved community
Identity-based community
The Sport Sorority
Content + community for women in sports
Brand & channel strategy
NBA Social
Creating content at the speed of culture
Creator experience
Creator + Influencer
Understanding community from the other side
Case studies
Four angles on the same skill: owned platform, community, sports social, creator.
Testimonials
Social proof first — members, partners and advertisers in their own words.
Philosophy
Belonging before broadcasting — principles, the join → advocate journey, and what I bring.
Numbers
Every metric in one place — growth, revenue, membership, events and reach.